Glossary

Images
Click, click! It’s as quick as that. But images – especially moving images – have power. They attract attention and have to be created very carefully. You should be able to see clearly what they are about. Details cannot be seen on a screen. That’s why you should get up close to the subject! Photos and videos for the blog should always be produced in landscape format.

Copyright
Legal or illegal? Copying correctly means taking note of copyright. If you have not produced the material yourself, you have to ask the owner for permission to use the material and indicate its origin (see also Source). Copying text, images or video material from the Internet and publishing it as a blog entry is forbidden in Kingcom! Entries with copied content will be deleted.

Research assignment
Finding things out for yourself gives you strength! Through the research assignments on the kingcom.ch website, individual topics at the Museum for Communication can be studied more closely under the microscope. In addition, possible methods are listed: learners are free to choose from this list or use their own methods. In addition, the ‘At the museum’ section gives the areas of the exhibitions where research is especially fruitful, and the ‘On the Internet’ section contains useful links on the topic. The research assignments marked with an asterisk are particularly demanding.

Learners or teachers are also allowed to develop research assignments of their own. However, these should fulfil the following criteria:

1. The exhibitions at the Museum for Communication should form the basis of the research.
2. The research, planning, preparation and publication of findings must be achievable within the very short timeframe of the day workshop.
3. The research topic should be of interest to a broad, young audience.

Core statement
What do I want to say? The core statement should summarise the research findings in one sentence and stick in the minds of the readers of the blog.

Kingcom
A crown for everyone! Everyone taking part in a workshop and researching the world of communication becomes the ‘King or Queen of Communication’.

Collective memory
Can you still remember? 9/11, William Tell, fondue, Mani Matter … When lots of people remember the same thing, this is called a collective memory. They bring us together and serve as a point of reference.

O-sound
Exactly as it was: ‘O’ here stands for ‘Original’. Original sounds are genuine passages from an interview. They make blog entries particularly interesting and credible.

Source
Where does it come from? In communication, by a source, a person is referring to the origin of a piece of information. Researchers in particular always quote the source. People who copy make themselves unpopular – and in cases of plagiarism even liable to prosecution. The workshop leader, teachers or Wikipedia are available to help you with quoting your sources correctly.

Social skills
Clever chap! A person who is able to empathise with others, is patient and always strives with others to find a good solution has high-level social skills. These are an important prerequisite for successful communication.

Storyboard
A good plan is half the battle. A storyboard refers to a planning document with outlined frames. This provides a good overview and is absolutely essential for a good video clip. Templates can be requested from the workshop leader.

Teaser
Short and appealing: a teaser is a ‘taster’ or something to whet the appetite. This short text underneath the title of the blog entry contains the core statement (see above) and entices people to click on the entry.

Tutorial
Support: a tutorial refers to instructions or a crash course in order to pick up skills independently through learning by doing. There are tutorials (in German) on how to create good audio and video clips in Kingcom.